Mission: Impossible Burger

They say in a few years, meat won’t mean animal meat, exclusively. It could be a concoction from the shiny bowels of science labs , or perhaps a plant-based, taste-and-look-like-meat, alternative

A couple of years ago that would have sounded like total bullsh*t.

“Plant meat, lab meat? That’s nasty.”

Something created for the elite – not for the commoner, not for the average joe, and geared toward a preachy flexatarian/vegetarian/vegan.

Well, it’s not all BS anymore.

But why this change in attitude?

According to an AT Kearney study, this disruption is supported by a “general shift toward consumption of non-meat proteins as a consequence of new lifestyle trends, all aimed at a more sustainable and healthier diet…”.

That’s just fancy speakish saying people now think less meat is probably a better thing.

Add to that, The World Economic Forum’s Alternative Proteins report, which says demand for meat will double before 2050. But the earth’s resources, due to our consistent give-a-f*ck attitude, will not be able to provide meatapalooza en masse.

So, cashing in on this change in attitude, and – let’s be honest – necessity, are companies such as Beyond Meat, Impossible Foods and Just Foods that use plant ingredients to create meat-like products and scrambled eggs.

And the current big deal in the alternative meats scene is the Impossible Burger from Impossible Foods.

Why?

Tastes like meat, looks like meat, and it’s everywhere. Ask Burger King. The Impossible Whopper has fueled it’s best quarter in four years.

Mainstream, baby. And a lot of people haven’t liked the meteoric rise of this burger, calling it fake and processed. The backlash has been swift and intense.

By the way, in case you were curious, the Impossible Burger is kosher and halal certified but not organic. It’s primarily made of:

  • Water
  • Soy-protein concentrate
  • Coconut oil
  • Sunflower oil
  • Natural flavors.

A 4 ounce patty has 240 calories, 14 grams of fat, 370 milligrams of sodium, and 19 grams of protein

But what about competition? Surely the others must taste good too?

Hmm, connoisseurs, in a taste off, said the Impossible Burger was more “beefy” that its closest competitor Beyond Meat. So not really.

So what the heck, try it. It just might be coming close to you.

Don’t care about the burger – I just love Mother Earth

Yes, well a consequence of no meat = less carbon footprint, which is better for the environment, too.

But it’s good to keep in mind that going full plant isn’t the one-size-fits-all solution to our environment problems.

So stuffing your face with Impossible Burgers all day long isn’t going to miraculously save the earth’s problems.

I’m cheap, though

If you’re cheap, sorry. This one’s not for you.